About The Role:
If you have a passion for learning and thrive in a fast-paced, dynamic environment while deeply understanding consumer behavior, this role is for you!
As a Product Marketing Manager at GoPay Money Management, you will be responsible for developing and executing impactful campaigns to drive growth & deliver healthy financial for one of key business priorities: Loans.
To succeed in this role, you must be highly driven, possess strong analytical thinking, and excel in stakeholder management, as you will collaborate with multiple teams, including Internal stakeholders (CRM, Creative, Brand, and CX) and External partners (Agencies), under the guidance of the Marketing Lead
What you will do:
- Lead marketing efforts as the main point of contact (PIC) for the overall Loan business including cash loan, & BPKB
- Create & execute marketing campaigns for Loans (Cash Loan and BPKB) while collaborating closely with the Product Marketing Executive to drive both upper-funnel awareness and lower-funnel conversions.
- Drive key initiatives in collaboration with stakeholders, particularly Business, CRM, and the Creative Team.
- Ensure strong campaign performance across platforms, including in-app metrics (e.g., CTR for CRM) and external engagement (%ER).
- Develop and execute marketing strategies that align with business objectives and effectively address key problem statements.
- Own and contribute to OKRs, ensuring alignment with stream-level strategies and objectives.
- Collaborate with the Research Team to conduct consumer insights studies and competitive intelligence analysis to better understand market trends and industry players.
What you will need:
- A Bachelor’s degree in Business, Marketing, or a related field, or equivalent practical experience (candidates with relevant marketing experience are welcome to apply).
- Preferred background: Experience in brand management (consumer goods industry) or a Product Marketing Manager (PMM) role in a leading tech company/lending platform.
- Minimum of 5 years of experience in marketing, brand management, or product marketing.
- Strong ability to work both independently and collaboratively within a team.
- Proven experience in cross-functional collaboration, working closely with key stakeholders such as Business, CRM, CX, Brand, Creative, and Research, with guidance from a manager or mentor.
- Analytical and data-driven mindset, with the ability to track consumer trends and social media insights.
- Consumer-centric approach, ensuring a deep understanding of problem statements before making strategic decisions.
- Fluent in English, with strong interpersonal and communication skills to effectively engage with key stakeholders.
About the team:
Money Management Marketing: Driving Growth
Money Management plays a critical role in GoPay’s monetization strategy, with the Marketing Team responsible for generating demand by attracting high-quality users—including both consumers and key stakeholders such as drivers. The focus is on driving engagement and conversion across Liquidity, Banking, Insurance, Loans, and future products like Investment.
Our target audience is diverse and can be reached across multiple platforms, both inside and outside apps. Their financial needs are not limited to just one product but span across various offerings within the GoPay ecosystem, including GoJek Apps and Driver Swadaya Apps. Given this, the Money Management Marketing Team is committed to providing the best offers while also enhancing financial literacy among our users.
Exciting Growth in 2025 and Beyond
Looking ahead, we have a range of exciting new products to introduce especially in the Loan business.
With these developments, joining the Money Management Marketing Team offers an exciting and rewarding experience for those looking to make an impact.
Collaboration, Agility, and a Strong Team Culture
Given that various elements—such as CRM copywriting, creative design, and user experience—significantly impact conversion within apps, it is essential to align all stakeholders under a unified vision and mission.
To stay ahead of market trends, we embrace agility and work in a highly collaborative and supportive environment, where we proactively remove barriers, support one another, and enjoy the journey together. We value diversity in culture and background, fostering team connections through informal Lark hangouts to learn from each other and build a strong, dynamic team
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
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